Last night’s NBC Nightly News had a story about the accelerating slump in the real estate market. Janet Shamlian interviewed a real estate agent in Georgia who talked about commissions not being as much as they were in previous years.
The audio portion of Shamlian’s report did not mention the agent’s name but for those of us who paid close attention to the television screen, we wonder if maybe this guy has a penchant for getting screwed in areas other than just real estate business transactions.
How would you react if you don’t know this man and he were to walk up to you, introduce himself by extending his hand, and then announcing his first and last name? Or let’s say you walk into his office, call out his name in a room full of agents sitting at their desks, and he stands up and yells “over here?”
This reminds me of what we learned in business school about the power and consequences of branding.
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