Brian Williams just announced on the broadcast that starting Monday, NBC Nightly News will become the first national newscast to be available in its entirety over the web. Every evening starting at 10pm Eastern, the broadcast will be available to Internet viewers, with Internet commercials replacing broadcast commercials.
I am the only person I know in the "below 30" category that regularly watches one of the "Big 3" newscasts and I think this is a big step by the broadcast news industry in its attempt to reach out to younger viewers. The move will "unhinge" viewers from either having to either be home at 6:30 or set the VCR to tape. Waiting until 10pm to stream the broadcast also resolves concerns on the part of the affiliates that the web will cannibalize the local stations.
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