Monday, July 24, 2006

Yahoo! versus Google



Today’s New York Times has an article comparing the two internet companies’ approaches to marketing their products to users. While many Yahoo! features are linked together, Google features are more likely to be “separate islands.” There is a more consistent and predictable feel across different parts of the Yahoo! service while Google’s products have more of a “wow” factor.



The graphics above shows how the two internet giants’ audience share in various internet services. I was very surprised to see that AOL News has a bigger monthly U.S. audience than CNN and that AOL email has a bigger share of U.S. users than Hotmail.


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