Delta Air Lines recently unveiled a new web site that allows customers to share travel tips and allows readers to then rate the usefulness of the advice given. This strategy parallels what many web sites are moving toward. The UNC Graduate and Professional Student Federation has a web site that allows users to setup a Wiki that they can then use to publish and edit content for anyone to see. Other sites such as Digg aggregate the votes its users give to articles they recommend and the most popular articles are then pushed to the top of the list.
But in unveiling the site, Delta did something that is considered almost unforgivable among the very group of people it is trying to attract. It sent out emails to customers inviting them to visit the new site, 69 times. At least that’s how many times that email showed up on my AOL Inbox.
Fortunately I was able to use AOL 9.0 Optimized to delete the emails in seconds by simply highlighting the first one and hitting CONTROL + HOME. But I couldn’t help thinking how this affected other customers who are either on other email clients or are not as quick with the keyboard/mouse as I am.
It goes to show that the internet presents potentially embarrassing pitfalls along with its colossal opportunities.
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