Saturday, January 28, 2006

AOL raises price on unlimited dialup plan

While I think AOL is doing the right thing in announcing the alliance with AT&T, BellSouth, and Qwest Communications to offer AOL branded broadband service, raising the prices on our existing dial-up members is just idiotic.

"AOL will also raise the price of its dial-up service to $25.90, from $23.90, to encourage customers to upgrade to a broadband service." Article

You don't need to have taken the core strategery class to know this makes no sense. If I remember correctly, 75% of our 20 million members are still on the dial-up plan. The only thing these customers will be encouraged to do is to switch to Net Zero.

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