An endorsement of our management communications class

One of my five classes this Mod is management communications. This class was created about five years ago when the associate dean took a survey of all the companies that recruit at Kenan-Flagler and found out that good communications skills ranked as the top trait they used to gauge the quality of the students they interview. In this class, we mainly work on our oral presentation skills and our written communication skills .

 

Last week’s Wall Street Journal had an interesting article about exactly why a class like this is useful to anyone earning an MBA.

 

“For Chris Aisenbrey, director of global university relations at Whirlpool Corp., it's a daunting challenge these days to hire literate M.B.A. students who can write a coherent letter or memo. Too often, what he gets from job applicants are collections of rambling thoughts littered with misspellings and grammatical gaffes.” – Wall Street Journal article