Monday, November 7, 2005

AOL Relaunched

I am glad the turnaround of my favorite Internet company has happened just in time for me to have something to talk about during my upcoming job interviews.

"Wasn't it just five minutes ago that, as far as most of the world was concerned, AOL was DOA? Now it is reemerging as a force on the web. More surprising still, it's being courted as an important potential partner for companies that once dismissed the service as Internet for Dummies. Among the suitors: tech titans Google and Microsoft. The incongruity is striking. It's as if Porsche and BMW were suddenly vying for a piece of Buick. But the attractions are considerable: the more than 100 million unique visitors AOL attracts to its network of sites and gaggle of online utilities such as AOL Instant Messenger, MapQuest, and Moviefone. And now there's the free aol.com website, which was quietly launched at the end of September. The site, a portal offering news, search, and listings, is already piquing advertiser interest." - Fortune Magazine article

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