Friday, March 30, 2007

Hitting the teens

Kenan-Flagler rose two spots to number 18 in latest U.S. News & World Report business school rankings. I am glad to see our progress, especially since we were at a pathetic number 21 when I started my first year. Last semester, I began to get the feeling that our business school was finally beginningto get its act together. More companies are recruiting on campus and the ones that came the previous year returned earlier in the school year. Extensive work is being done on the second and third floors (where the classrooms are) to give students more study space and to give the floors a more modern feel. The first floor of McColl still feels more like a high school than a professional school but major renovations are scheduled to begin this summer that will radically transform the entire floor.

 

There are still many areas that need to be improved for Kenan-Flagler to be considered a top business school. Having to carpool to school is a hassle takes up at least a half an hour of the free time of many first years. To my knowledge, the classrooms have not had a major upgrade since the building opened in 1999 and are beginning to show their age. The school should borrow a page from Johnson (Cornell) and Darden (UVA) and promote the UNC Kenan-Flagler brand by placing advertising in media outlets such as the Wall Street Journal and BusinessWeek Online. Our admissions office should be given more money for events such as the MBA Experience Weekend – at least enough to pay for the plane tickets of the alums who come in to speak at the career panels.

 

When Business Week came out with its recent rankings of undergraduate business programs, it mentioned in the magazine that undergraduates at Kenan-Flagler can take MBA level classes. While that’s a great thing for the BSBA (Kenan-Flagler undergraduate) program, it’s a killer for the MBA program, especially when the information ends up in Business Week. The folks in the MBA program office should know that marketing is all about adequately conveying the value of your product. That means that even if some of our MBA level classes are not significantly different than their BSBA level counterparts, we should not boldly proclaim that information by allowing undergraduates into MBA classes.

2 comments:

Anonymous said...

I have been reading your interesting blog for a few weeks. I have applied to Kenan-Flagler and I am in the school's waitlist. I was surprised from your post. Unfortunately I did not have the chance to visit Chapel Hill and the school but from the research I conducted I thought that the infrastructure was good.
Obviously I was wrong.
Could you please tell me something more about it. I have been accepted by Krannert and their facility is really nice and transportation is not an issue.
Thanks in advance for any information you will be willing to share with me.
Colmat76

Anonymous said...

I have not seen the Krannert facilities so I cannot make a comparison. But the advice that I give to all applicants is to go to the best school they can possibly get into and Kenan-Flagler is definitely a better school than Krannert. Other advantages that I think UNC has over Purdue include the location (Chapel Hill is much nicer than wherever in Indiana Purdue is in, and probably is more centrally located in relations to big cities), warmer climate, and overall UNC is a beautiful and happy place. Yes having to carpool is a pain in the buttock but it’s a small price to pay for having the additional benefits I just described.

Good luck to you and if you want to correspond offline, email me at buckyhoo at aol dot com.