UNC's lack of a "marquee branding"

I was writing up my presentation on the Harvard Business Case study on the Sealed Air Corporation. I used the term "marquee branding" when discussing the lack of a clear market leader in the uncoated bubble packaging market. It then dawned on me that my problem with UNC and Kenan-Flagler stems from a lack of what I call "marquee branding."

I may be biased because this is the school we used to make fun of all the time when I was at UVA. But unlike Yale, the University of Virginia, or the University of Pennsylvania, the University of North Carolina does not have what I consider to be a stellar enough of an academic reputation. I underline the word "academic" because whenever I tell people I am going "UNC for business school" (I never say Kenan-Flagler because most people not familiar with MBA programs have never heard of it. Heck, I am still having a tough time saying it) I get all kinds of responses ranging from "great campus," to "terrfiic college town," not to mention "awesome basketball team." Very rarely do I hear someone say something positive about UNC that is of an academic nature.

Maybe I will feel differently two years from now.